Web Design
Redesigned the Joy Media International website to better serve brands and creators, solving clarity and usability challenges by introducing a refreshed color system that preserves brand identity while moving beyond traditional aesthetics, and restructuring the site flow based on research and testing to improve clarity, usability, and overall experience.
Discovery
Users struggle to quickly understand the service and navigate the website, leading to confusion and low engagement.
Assumption
What prevents users from understanding the service and converting?
• unclear positioning
• no clear path for brands vs creators
• overwhelming and unstructured content
• missing action-driven guidance
Previous Ver.
Current Ver.
Guided User Flow
Clear value proposition
Stronger Visual Direction
Defined Target Audience
Improved Content Hierarchy
Clear Call-to-Actions
Stronger Proof & Credibility
Conversion-Focused Design
Research & Insights
Understand how brands and creators perceive agency websites, identify barriers to understanding services, and improve clarity, usability, and conversion.
Secondary Research
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Users rely on headlines and visuals to understand value within seconds
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Top-performing sites prioritize clear hierarchy over dense information
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Separating audiences (brands vs creators) improves clarity and navigation
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proof (metrics, client logos, results) is often placed early to build trust
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Strong, action-driven CTAs are repeated throughout the page
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Modern, minimal visual styles feel more credible and globally relevant
Interviews
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What do you look for when visiting an agency website?
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How do you usually decide if an agency is trustworthy?
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What information do you expect to see within the first few seconds?
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What confuses you most when browsing agency websites?
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What would make you contact or work with an agency?
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Do you prefer detailed explanations or quick, scannable content?
Wireframe
Developed low-fidelity wireframes to establish the overall structure, content hierarchy, and user flow before visual design, focusing on creating a clearer layout, separating paths for brands and creators, and positioning key sections such as value, proof, and call-to-actions for better readability and conversion.
Outcome
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Improved clarity, usability, and overall user experience, enabling brands and creators to quickly understand the service and take action.
LIVE Digital Sticker
